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The ease of access to social media increases the possibility for intercultural communication and it also increases the possibility of miscommunication. Seeing social media as a family of technologies that exist online, shaped by interaction, allows the conclusion that each tool has its own culture, and this culture, created by participants, can act as a buffer in cross-cultural communications, providing a common set of norms, values and behaviours that bridge national cultures. The global village as it is affectionately known, can be likened to just that, with different cultures all communicating, sometimes ineffectively, sometimes miscommunicating, but ultimately forming communities with likeminded individuals, where coexisting cultural norms are continually negotiated in the virtual world, just as they are in the physical world.
links for 2009-07-01
July 2, 2009 · Leave a Comment
Categories: Uncategorized
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