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It's easy to create slogans and marketing materials about simplicity. The challenge is to truly make things easier for the customer so that simplicity becomes a competitive advantage.
To do that, companies need to listen to their customers and truly engage them in dialogue about their needs — and their perceptions of products and services offered. For example, Cisco works with a number of customer advisory groups that meet regularly with senior executives and product developers; Fidelity executives either answer their 800-number consumer phone lines or listen to tapes of the calls; ConAgra Foods product managers make field visits to consumers' homes and to grocery stores.In addition to listening to customers, companies also need to design their products and services from the customer perspective.
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It is the idea that locations, devices, even the human body will be "augmented" by linking and overlaying additional information on top of "regular" reality.
links for 2009-11-02
November 3, 2009 · Leave a Comment
Categories: Uncategorized
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