The ease of access to social media increases the possibility for intercultural communication and it also increases the possibility of miscommunication. Seeing social media as a family of technologies that exist online, shaped by interaction, allows the conclusion that each tool has its own culture, and this culture, created by participants, can act as a buffer in cross-cultural communications, providing a common set of norms, values and behaviours that bridge national cultures. The global village as it is affectionately known, can be likened to just that, with different cultures all communicating, sometimes ineffectively, sometimes miscommunicating, but ultimately forming communities with likeminded individuals, where coexisting cultural norms are continually negotiated in the virtual world, just as they are in the physical world.

# Boiling the frog: Incremental changes may well not be noticed.
# Burning bridges: Ensure there is no way back.
# Burning platform: Expose or create a crisis to get things going.
# Challenge: Inspire them to achieve remarkable things.
# Coaching: Psychological support for executives.
# Command: Tell them what to do.
# Destabilizing: Shake people of their comfort zone.
# Evidence for change: Cold, hard data to show need for change.
# Evidence stream: Show them time and again that the change is happening.
# Education: Learn them to change.
# Facilitation: Use a facilitator to guide team meetings.
# First steps: Make it easy to get going.
# Golden handcuffs: Keep key people with delayed rewards.
# Institutionalization: Building change into the formal systems and structures.
# Involvement: Give them an important role.
# Management by Objectives (MBO): Tell people what to do, but not how.
# Management causality mapping: Helping a team see its own role.