Where can a well-governed highly collaborative e-government lead us beyond online drivers’ license registrations? Opening up innovation to outside sources is a powerful tool. For example, the District of Columbia municipal government staged an “Apps for Democracy” contest to encourage developers to create applications that would give residents access to data such as crime reports and pothole repair schedules. Forty-seven applications were created in 30 days. McKinsey notes that “hiring contract developers would have cost approximately $2.6 million, whereas the cost of running the contest was a mere $50,000.”

Transparency is good but not always!

To know whether a particular transparency rule works, then, we need to trace just how the information will enter these "complex chains of comprehension." We need to see what comparisons the data will enable, and whether those comparisons reveal something real. And it is this that the naked transparency movement has not done. For there are overwhelming reasons why the data about influence that this movement would produce will not enable comparisons that are meaningful. This is not to say the data will not have an effect. It will. But the effect, I fear, is not one that anybody in the "naked transparency movement," or any other thoughtful citizen, would want.

It's easy to create slogans and marketing materials about simplicity. The challenge is to truly make things easier for the customer so that simplicity becomes a competitive advantage.
To do that, companies need to listen to their customers and truly engage them in dialogue about their needs — and their perceptions of products and services offered. For example, Cisco works with a number of customer advisory groups that meet regularly with senior executives and product developers; Fidelity executives either answer their 800-number consumer phone lines or listen to tapes of the calls; ConAgra Foods product managers make field visits to consumers' homes and to grocery stores.

In addition to listening to customers, companies also need to design their products and services from the customer perspective.

It is the idea that locations, devices, even the human body will be "augmented" by linking and overlaying additional information on top of "regular" reality.